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The Viva shops project was created in 2004, with the aim of creating a central point for purchasing and negotiation of contracts, and in this way trying to take advantage of the effects of economies of scale of a group of stores.

Do your shopping cheaply and with peace of mind.
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Find out about our wines.

Since the outset our strategy has been based on 2 basic strengths : Quality and Competitiveness; this brand can be found in all our Cash & Carry outlets and also in more than 16 Countries scattered throughout the globe.

The Leader Price brand is on sale in all the VIVA stores and in the other project member stores. It is a brand of its own, firmly positioned in the independent food retail market. Two features also go hand in hand with this brand image: Quality and Competitiveness.

Our logistical operations are centred in our Felgueiras premises, and we are distributors of all products of the IGLO and OLÁ brands.